Welcome to Urbana Design Studio
We are a boutique residential design firm specializing in kitchen design, Interior Design, Custom cabinetry & bespoke furnishings.
Based in Santa Cruz, California, we design projects in the Monterey Bay Area, Silicon Valley and beyond. Whether reimagining an entire home remodel or refreshing a single space, our comprehensive design packages and innovative approach ensure a seamless, stress-free process.
We are driven by creativity, blending old-world craftsmanship with modern sensibilities to design spaces that are as unique as the people who live in them. We delight in creating interiors that exude a timeless, livable luxury that nurtures and enhances your lifestyle.
MAKE AN IMPACT IN YOUR LIFE
Invest in Your Home
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TRANSFORM YOUR KITCHEN
Kitchens are so transformative! Explore the many ways we can assist you in creating your dream kitchen! Let us guide you.
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Remodel Your Home
Not sure where to start? We simplify the million decisions you need to make and guide through the entire process to create an exceptional home.
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SPRUCE UP YOUR HOME
Not ready for a full remodel, but still want to transform your space? Furnishings and light updates are simple way to achieve big results.
Behind the scenes
Hi there! i'm, Shannon
As the Founder & Principal Designer of Urbana Design Studio, I bring over 20 years of invaluable design experience to my projects (not to mention the skills acquired from managing my teenage children!)
Testimonials
People say the nicest things…
"Shannon is an amazing designer. She is able to achieve goals creatively, solving problems with simplicity and elegance. Professional and caring."
"Our home has been transformed in a way I could not have imagined, yet perfect for my taste and needs. Shannon is an amazing designer. She is aware of all kinds of materials I never would have found on my own. It was a difficult space to configure. She is able to achieve goals creatively, solving problems with simplicity and elegance. Professional and caring. Definitely wants you to be happy. I have a new kitchen, family room and dining room that will change my daily life in a beautiful stunning way."
Lisa J.
"Shannon is an absolute delight to work with, and her design input on our remodel/rebuild project was invaluable. She had such creative suggestions, and was able to guide us through the many decisions we needed to make with her great wealth of knowledge of all the elements, details and products that go into a kitchen and bath remodel."
"…We ended up using her design input in other areas in of our remodel as well, and she was always super responsive to our questions. This really reduced the stress of a major remodel! Shannon has established a great working relationship with the local trades, so she was able to answer questions from our contractor and his subs directly-even in Spanish -which made the project go smoothly. Our contractor was so happy to hear that we were using Shannon for our remodel/rebuild project, because "Everything goes right when my clients use Shannon". He was right! We couldn't be happier with the end result, and would highly recommend Shannon for your project!."
Steve & Nancy M.
"“Shannon combines creative and practical ideas with years of technical experience to help you create the home of your dreams. She can visualize the potential in your home and help you think out of the box. I wouldn't embark on a remodel without the help of an experienced designer like Shannon, plus she's patient, fun, and great to work with."
Serina M.
"Shannon Demma, Urbana Design Studio is simply amazing! She is fabulous to work with; she has high, positive energy all the time. She is flexible and listens to the client’s needs. She seamlessly walked me though an entire new house build process for interior design, purchase, and implementation."
"…In the discovery phase, she created idea boards to help me visualize our ideas, and she created my floor plan for me to see how these ideas would implement. She also worked directly with my electricians and plumbers to ensure consistency of planning. Once we had a good idea of what I wanted, we went shopping. Shannon took me to multiple sites to preview tiles, quartzite, flooring, lighting, etc. That process is somewhat overwhelming and Shannon kept me calm the entire time. Once I decided on my products, Shannon ordered everything and managed that entire aspect (timelines, product returns when imperfect, costs, etc.), so I didn’t have to worry about anything at all. Then she held onto my products for a long time as my contractor was behind schedule. When ready, she supervised the installation of my products into my new home, working directly with the cabinet makers, tile installers, plumbers etc., always with a smile on her face. Shannon added so much value to my new home. I cannot say enough good things about Shannon. I recommend Shannon Demma 100%+!"
Ruth B.
"We could not have had this kitchen of our dreams without the design, oversight, insight and willing personality of Shannon. We encourage all of you to consider Shannon Demma of Urbana Design for any home improvement project regardless of size."
“We have just completed our kitchen remodel, led by Shannon Demma of Urbana Design. Our desire was to create a French country kitchen, Provencal style. We are ecstatic with the final product. It is beautiful, elegant, filled with light and the kitchen now has an excellent flow. We could not have had this kitchen of our dreams without the design, oversight, insight and willing personality of Shannon. We encourage all of you to consider Shannon Demma of Urbana Design for any home improvement project regardless of size. With our gratitude for Shannon’s involvement and guidance.”
Bruce & Camille L.
"Shannon’s taste is highly cultivated and sophisticated, but her eye for unique design seems more intuitive than anything else. She can walk into a construction site, the structure of the house still skeletal, and know exactly what needs to happen in order for the owner’s vision to come across. I can’t say enough good things about this stellar human being."
"“Shannon is an owner’s best friend. Always available, personable, optimistic, and reassuring, Shannon has a vast repertoire of design ideas from which to draw upon. She knows how to take a room and not only make it look chic and elegant, but to make it feel like home. She really listens to what the client is trying to verbalize, and synthesizes that information into a cohesive, viable design aesthetic. Shannon’s taste is highly cultivated and sophisticated, but her eye for unique design seems more intuitive than anything else. She can walk into a construction site, the structure of the house still skeletal, and know exactly what needs to happen in order for the owner’s vision to come across. I can’t say enough good things about this stellar human being. I recommend them without hesitation. In actuality, it is an honor for me to not only have worked with them over the course of the last couple of years, but to be in a position where I can speak to their abilities as trailblazers in their field.”
Karen R.
"I love walking into my kitchen, whether to cook or just sit and reflect on how beautiful it is. I highly recommend working with Shannon."
"I have owned my small house for almost 17 years and I always wanted to remodel the kitchen. I finally took the leap this year. Shannon understood my taste immediately and offered two different designs for me to choose from. As the project progressed, she was there to help me understand the process, was encouraging when I became decision-making-weary and offered amazing suggestions from appliances to color schemes. The final result has been a complete game changer for my house. It no longer feels small. Now my new kitchen is full of light and color and space. I love walking into my kitchen, whether to cook or just sit and reflect on how beautiful it is. I highly recommend working with Shannon."
Leslie G.
"She listened to what my ideas were and made them better. She walked me through my entire kitchen journey. Shannon has the ability to create space and colors I never dreamed would work. I can’t recommend her enough."
"I did not know where to start until a friend recommended Shannon. She listened to what my ideas were and made them better. She walked me through my entire kitchen journey. Shannon has the ability to create space and colors I never dreamed would work. I can’t recommend her enough."